What Are the Dos and Don’ts of Promotional Marketing

Companies are now investing more of their money into marketing rather than simply maintaining their current level of success. They are looking to expand and grow more than just stay the same.

If you want to increase your business’ sales and take it to the next level through promotional marketing, it is crucial to be aware of potential mistakes and how to avoid them. Additionally, following this strategy’s best practices can help you succeed. Read on to learn more about the techniques you can use to help you reach your business goals.

What Is Promotional Marketing?

Promotional products are an effective way to make your company visible and remembered. For example, printed bags can be used to display your logo or message and get into people’s homes, creating an ongoing reminder of your business. This advertising method is a great way to increase your company’s reach and recognition.


  • Identify your target audience

To successfully reach your desired audience in a promotional effort, you need to know who they are and what they like. You should tailor your campaigns to the specific needs and wants of the people you are trying to reach.

For example, if you are targeting coffee drinkers, you should use promotional tools that will be attractive and useful to them. If you don’t know your target audience, it is unlikely that your promotional campaign will be successful.

  • Have a strategy in place

Consider the different events that occur in the region you are focusing on. Assess what sort of activities your target audience is interested in and where they would like to spend their time. Connect with event venues such as convention centers to find events that need promotional items, such as swag bags.

You can achieve great success when you create a strategy to spread the word about your products. Having a plan that considers your target audience, the preferred channels to reach them, and the types of promotions that will be most impactful is essential for making sure your message is seen and heard.

  • Use calls-to-action

Promoting your business isn’t just about distributing free items. You should also include a call-to-action with the materials encouraging people to take the next step. This could be anything from visiting your website, signing up for a newsletter, or purchasing. Make sure the receiver is aware of what action you want them to take.

If you want to do business with someone, you should tell them what steps they need to take to get a discount or other benefit. You could communicate this by telling them to use a particular code or take a specific action to receive a discount or other benefit.


  • Delay your purchases

Before you commit to any purchase, it’s essential to thoroughly research all of the available choices. Doing so can ensure that you are getting the ideal product for your particular needs. Taking the time to understand the options available will help you make the best decision and give you peace of mind that you’re not missing out on something better.

If you’re planning on giving out promotional items at an upcoming event, make sure to get your order in early. Waiting until the last minute may result in some products being out of stock or other issues preventing you from getting your swag in time.

  •  Utilize buzzwords

When talking about your business, it’s vital to use easy-to-understand and engaging language. Avoid jargon and buzzwords that don’t make sense or sound cliche and boring. Instead, use words that are unique and will make your company memorable to your audience.


Promotional marketing is an essential part of any successful business. It helps companies to create brand awareness, acquire new customers, and build relationships with existing customers. Promotional marketing also allows businesses to differentiate their products and services from the competition and increase sales.

Furthermore, promotional marketing campaigns can be tailored to specific target audiences, making them more effective and efficient. With the right strategy and techniques, companies can maximize the return on their promotional marketing investments and their success in the marketplace.

If you are looking for a promotional products source, check out Global Sourcing Connection. We are an award-winning, certified woman-owned (WBENC) and industry-leading promotional products distributor with factory direct capabilities. We combine innovation, creativity, and functionality while exceeding your expectations, not your budget. Contact us.

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